With more than 50 years of combined experience in film marketing and distribution, THE PR FACTORY can …
Help build your marketing strategy from pre-production to cinema exhibition and on to DVD or Video on demand. We look after you at every stage and keep the focus on the final goal: to get people to pay to see your film!
Other than gut-feeling and creativity that come with extensive experience, we use traditional strategic marketing tools to help your film find its place in the market: benchmarking and SWOT analysis to define your positioning and target audience
Once we have defined the positioning and target audience of your film, we accompany you through all the stages of development to ensure that communication remains in line with the defined strategy. We provide advice and can also oversee production of all your marketing materials: we organize promotional photo shoots, we help you to create your poster, press kit, online and social communication, your events, junkets and publicity stunts
We work on all types of films, from arts documentaries like The Land of the Enlightened to films by Belgian authors such as The Broken Circle Breakdown or Bullhead or hit French comedies with a wide appeal such as Welcome to the Sticks and The Intouchables and American blockbusters such as the Shrek, Fast & Furious and Star Wars franchises.